Category Archives: Social Media

PR #TimetoShine via @SocialMedia

I’ve been wondering why questions pondering “who’s job is social media?” pop up in articles left and right.  Social Media is Public Relations at it’s finest.  PR agencies should and are stepping into this role like a tiger takes to … Continue reading

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Why Usability loves Social Media

There’s nothing like a good love story.  Misery loves company and Usability loves Social Media.  Why?  Usability is no longer the step-child of budget cuts and “how do we get ROI out of this” blabber. Usability Professionals, Do any of … Continue reading

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IBM Social Media App vs. FaceBook — They Forgot One Thing

IBM is launching a Facebook-like platform for business.  While I love the “Smarter Planet” marketing they shovel out, I am a bit perplexed by the marketing of their new “IBM® Customer Experience Suite. Actually, I’m just assuming it’s a platform.  … Continue reading

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Good Will Social Media

This is the epitome of what I believe social media is all about.  Yes, it’s Pepsi.  Yes, they’re improving their image.  Yes, they’ll probably increase profits, share holder revenue, etc..  But they’re actually doing an incredibly valuable research-rich and altruistic … Continue reading

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GE’s Social Media Innovation

It’s not a new idea, but one that I believe can work.  GE created a very cool social media tool and app for collecting ideas to have save the world.  Here’s an excerpt from their site: GE’s Ecomagination Challenge is … Continue reading

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Community Sites on the Loose

Just another quick note about a company using social media tools effectively.  I came across Intuit creating a user community to do the work for them.  A great idea, relatively low cost and tons of free research.  A marketer’s dream.  … Continue reading

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