Category Archives: Interactive Marketing

Why 37Signals.com Redesign is Flawed and Why it Doesn’t Matter

37signals.com just gave their main site a face lift.  I love the remarks in their blog post on the what, why and how but I can’t say that it’s what I expected.  It definitely fits their philosophy, culture, products, personality, … Continue reading

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Marketing and the Curious Future of Books

I’d like to lay claim that Ideo’s “The Future of the Book” was my idea.  Somehow I think they may have barely beat me to the punch.  A while ago I wrote a blog on all the sublime possibilities the … Continue reading

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Best Non-Profit Marketing

Charity: Water I love this charity, not just because of their charity, but their marketing.  Honest, simple and clear.  Just look throughout their site or their blog.  They bring you right into their world and their work.  Amazing stuff.

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First Banner Ad I Ever Clicked

Yes, today it finally happened.  I clicked on a banner ad.  I’ve never had a desire to do so.  I think I’ve only seen one with any appeal.  Most have a price and a big button that say “try us … Continue reading

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