Author Archives: Tom Brauch

About Tom Brauch

Love your family. Serve others. Try your best. Make friendship a fine art. Drink deeply from good books. Make each day your masterpiece. Give thanks for your blessings. Master your emotions. Accept responsibility. Reject passivity. Lead courageously. Don't hold onto things. Play hard. Work with passion. Put integrity first. Laugh at the world. Persist until you succeed. Act now. Refine.

Top 5 Tips for Collaborating with C-Level Executives

How to Approach C-Level Executives I’m often asked to walk into a room of CEOs, CTOs, etc… and ask for money or time or decisions.  I enjoy the privilege/challenge of working with folks at this level and over the years, … Continue reading

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How to Market a City

With a job change in Spring and a move to Phoenix, AZ from St. Louis, MO, it’s been a while since I’ve posted.  Since most of my follows consist of my wife and I, I’ll say welcome back Tom.  Thanks … Continue reading

Posted in City of Phoenix, Marketing | Leave a comment

Top 15 Digital Marketing Tactics

I hear and read so much about how digital marketing is taking over and how agencies and companies are scrambling to figure out the new age of media.  I suppose those incumbents and traditional agencies are having some issues making … Continue reading

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PR #TimetoShine via @SocialMedia

I’ve been wondering why questions pondering “who’s job is social media?” pop up in articles left and right.  Social Media is Public Relations at it’s finest.  PR agencies should and are stepping into this role like a tiger takes to … Continue reading

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ROI of Usability and What it Can Teach a Salesman

Why Usability has Adoption Issues I often wonder why it is companies don’t embrace usability as the key ingredient to success of their web site, product or app. For some reason the UX practitioner is often tasked with more time … Continue reading

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Drink Deeply from Good Books

What’s the easiest tool to get ahead in this world?  What separates you from the pack?  How can you get ahead in your career? Did you know 25% of adults (over 25) did not read a book last year 50% … Continue reading

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Why Usability loves Social Media

There’s nothing like a good love story.  Misery loves company and Usability loves Social Media.  Why?  Usability is no longer the step-child of budget cuts and “how do we get ROI out of this” blabber. Usability Professionals, Do any of … Continue reading

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