Monthly Archives: October 2010

Why Usability loves Social Media

There’s nothing like a good love story.  Misery loves company and Usability loves Social Media.  Why?  Usability is no longer the step-child of budget cuts and “how do we get ROI out of this” blabber. Usability Professionals, Do any of … Continue reading

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The Key to Marketing Success for Generation G

In looking at generation g (g = generosity), I am so thankful to be living in this opportunistic, good triumphs over evil, anything is possible culture.  I am finding that my motto to “be you” is prevalent.  We need to … Continue reading

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Starbucks Brand Gets Authentic

Local.  Authentic.  Community. Peeling back the structure. This describes the latest in Starbuck’s transition of it’s brand to a new locally driven flavor.  You’d think they read my last post on authenticity.  Of course, I am just the millionth person to beg … Continue reading

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How to Fire Someone

So I had to fire Peterson today.  He’s been with us a few years and he’s had his chances, but it was clearly time to go.  At one point in my career, I felt like the “terminator.”  I was firing … Continue reading

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Marketing Authenticity

Is anyone else tired of fake?  There’s nothing like an authentic pleather sofa or some fresh-baked bread direct from an oven in another city.  The one trend in marketing and advertising that I am elated to see is the consumer’s … Continue reading

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Marketing Undercover

As I watched one of my favorite shows last night, Undercover Boss, I couldn’t help but wonder why these leaders weren’t doing these types of things daily. For me it all goes back to marketing.  Marketing is not a department. … Continue reading

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