What is Marketing?

I saw this question on a forum recently and in the last 50 books I’ve read.  Without going back and cheating or coming up with just the right answer, here is my best def in a nice 3-piece alliteration.  I hate when I go alliteration crazy, but I just don’t like to have to remember that much.

  • Create awareness
  • Communicate your value
  • Cultivate a need (perceived or actual)

About Tom Brauch

Love your family. Serve others. Try your best. Make friendship a fine art. Drink deeply from good books. Make each day your masterpiece. Give thanks for your blessings. Master your emotions. Accept responsibility. Reject passivity. Lead courageously. Don't hold onto things. Play hard. Work with passion. Put integrity first. Laugh at the world. Persist until you succeed. Act now. Refine.
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