Community Sites on the Loose

Just another quick note about a company using social media tools effectively.  I came across Intuit creating a user community to do the work for them.  A great idea, relatively low cost and tons of free research.  A marketer’s dream.  I think Dell did this exact thing a while back.  More power to ’em.

I’ll be interested to see what Intuit can gleam from this.  I’d expect a new product or two or at least some feature enhancements.  Nicely played.

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About Tom Brauch

Love your family. Serve others. Try your best. Make friendship a fine art. Drink deeply from good books. Make each day your masterpiece. Give thanks for your blessings. Master your emotions. Accept responsibility. Reject passivity. Lead courageously. Don't hold onto things. Play hard. Work with passion. Put integrity first. Laugh at the world. Persist until you succeed. Act now. Refine.
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