Just another quick note about a company using social media tools effectively. I came across Intuit creating a user community to do the work for them. A great idea, relatively low cost and tons of free research. A marketer’s dream. I think Dell did this exact thing a while back. More power to ’em.
I’ll be interested to see what Intuit can gleam from this. I’d expect a new product or two or at least some feature enhancements. Nicely played.