Just read the FastCompany blog about Seth Godin going all digital with his publishing. I think it’s a great move for Seth. It’s a great marketing ploy, a great statement that traditional publishers need to pay attention to and it could actually mark the first time I’ve been wrong about something.
I was not a big believer that people would turn to the Kindle and the iPad for reading books. I love the feel of a good, heavy book in my hand and most books aren’t that much bigger than the iPad or Kindle
However, it seems everyone I know is actually reading books on a digital device. After realizing that I was wrong, for the first time ever, I now see other possibilities with this. I’d enjoy a look up of author’s notes while reading OR perhaps I could what city he lived in or wrote about. Maybe it’s a restaurant mentioned in the book, that I could then jump over to Google Maps to discover it’s whereabouts.
Perhaps there’s a twitter feed of loyal followers supplying interesting tidbits of info about the storyline as I go. Maybe I can link to the author’s website or Amazon’s “if you liked this” list, etc…
Bring on the marketing ideas for digital book delivery. I think a whole new marketing frontier is ready to be pioneered.