GE’s Social Media Innovation

It’s not a new idea, but one that I believe can work.  GE created a very cool social media tool and app for collecting ideas to have save the world.  Here’s an excerpt from their site: GE’s Ecomagination Challenge is a $200 million call to action for businesses, entrepreneurs, innovators, and students to share their best ideas and come together to take on one of the world’s toughest challenges – building the next-generation power grid to meet the needs of the 21st century.

Great stuff and also a nice reward…$200 million, for any idea that is actually put into practice.  I like their thinking on this.  Again, they are connecting people with an idea, not just a product or a company, but something more.  They have a point of view that people can jump on board with and try to solve.  Plus, it’s free research provided by hundreds of thousands of people around the world.  Good stuff.


About Tom Brauch

Love your family. Serve others. Try your best. Make friendship a fine art. Drink deeply from good books. Make each day your masterpiece. Give thanks for your blessings. Master your emotions. Accept responsibility. Reject passivity. Lead courageously. Don't hold onto things. Play hard. Work with passion. Put integrity first. Laugh at the world. Persist until you succeed. Act now. Refine.
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