It’s not a new idea, but one that I believe can work. GE created a very cool social media tool and app for collecting ideas to have save the world. Here’s an excerpt from their site: GE’s Ecomagination Challenge is a $200 million call to action for businesses, entrepreneurs, innovators, and students to share their best ideas and come together to take on one of the world’s toughest challenges – building the next-generation power grid to meet the needs of the 21st century.
Great stuff and also a nice reward…$200 million, for any idea that is actually put into practice. I like their thinking on this. Again, they are connecting people with an idea, not just a product or a company, but something more. They have a point of view that people can jump on board with and try to solve. Plus, it’s free research provided by hundreds of thousands of people around the world. Good stuff.